Helping people understand when AI or digital methods are used in political or social issue ads

Updated on 19 February 2026

The social issues, elections and politics (SIEP) self-disclosure label will soon change from "digitally created" to "AI info". This update more clearly indicates when AI is involved in creating or editing content, helping users better understand the type of content that they're seeing.

Advertisers must still disclose when ads about social issues, elections or politics use AI to create or edit photorealistic images, videos or realistic audio that depicts:

• A real person saying or doing something that they didn't.
• A realistic-looking non-existent person.
• A realistic event that didn't happen.
• Altered footage of a real event.
• A realistic, alleged event that isn't a true recording.

Disclosure is not required for immaterial AI uses (e.g. resizing, colour correction). Meta will continue to enforce disclosure for AI-created or edited SIEP ads. Failure to disclose the scenarios above may result in ad removal and account penalties for repeated violations.

We will continue to evolve our approach to labelling AI-generated content in partnership with experts, advertisers, policy stakeholders and industry partners as people's expectations and the technology change.

Updated on 3 January 2024 at 08:00 PST

On Thursday 11 January, the new disclosure policy for ads about social issues, elections and politics will go into effect. As we announced in November, advertisers will be required to disclose when their ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered by AI or other methods to depict scenarios listed in the article below.

Before then, advertisers can begin updating active ads on Tuesday 9 January at 10:00 PST to disclose whether they contain digitally created or altered content.

For more information, visit the Business Help Centre. For advertisers and partners using the API, please refer to our Meta for Developers resources.

Originally published on 8 November 2023

We're announcing a new policy to help people understand when a social issue, election or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI. This policy will go into effect in the new year and will be required globally.

Advertisers will have to disclose whenever a social issue, electoral or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:

• Depict a real person as saying or doing something that they did not say or do; or
• Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
• Depict a realistic event that allegedly occurred, but that is not a true image, video or audio recording of the event.

Advertisers running these ads do not need to disclose when content is digitally created or altered in ways that are inconsequential or immaterial to the claim, assertion or issue raised in the ad. This may include image size adjusting, cropping an image, colour correction or image sharpening, unless such changes are consequential or material to the claim, assertion or issue raised in the ad.

Meta will add information on the ad when an advertiser discloses in the advertising flow that the content is digitally created or altered. This information will also appear in the Ad Library. If we determine that an advertiser doesn't disclose as required, we will reject the ad. Repeated failure to disclose may result in penalties against the advertiser. We will share additional details about the specific process advertisers will go through during the ad creation process.

As always, we remove content that violates our policies, whether it was created by AI or a person. Our independent fact-checking partners review and rate viral misinformation and we do not allow an ad to run if it's rated as False, Altered, Partly false or Missing context. For example, fact-checking partners can rate content as "Altered" if they determine it was created or edited in ways that could mislead people, including through the use of AI or other digital tools.