Stand out with Reels and creators

Updated June 25, 2024: Charitable giving tools vary by country. To see what is available for you, visit our Tools and Solutions page.

Collaborating with creators on Reels can be a great way to elevate your giving season strategy and drive impact. Here are some quick tips for getting started with creator content:

Discover creators you’d like to work with.

Identify creators who share your values and have a connection to your cause. Try these tactics to find and connect with the right creators:

• Message creators who mention your nonprofit in their content.
• Ask your Facebook Groups, supporters or major donors about creators who could be a good fit.
• Explore hashtags about your cause that your supporters are using.
• Use Stories, Reels or a Feed post to call out creators who might be interested in collaborating.

You can also work with marketing agencies or partner with one of our approved Meta Business Partners to establish creator partnerships.

Make it a collaborative process.

Creator content should feel authentic. Ask them to create a reel that highlights why your nonprofit’s mission resonates with them in their own words.

Once you and the creator have agreed on the content for the Reel and created it, the creator can post it, or you can use the Instagram Collabs tool to co-author your Reel together.

Review best practices to create engaging creative content with creators by thinking about mobile-first assets and being upfront with the problem.

Create a Group fundraiser.

Fundraisers in Reels are an easy, organic way to raise money for your cause. To leverage your creator’s Reel, follow these steps:

1. Upload your Reel, then tap Add Fundraiser.
2. Select your nonprofit organization and fill in the fundraiser details, or select an existing fundraiser that you started.
3. Tap Collaborators to create a Group fundraiser.
4. Tap Share.

For more in-depth best practices about building successful creator partnerships, download our Partnering with Creators guide.