Business Education
Success Stories
The Meta Blueprint Business Education Program provides you with the valuable skills you need to increase your success and create smart, on-target campaigns. Learn how employees and companies have leveraged online courses, resources and training sessions to earn Meta Blueprint certifications and achieve their business goals. If you’re interested in sharing a success story, please reach out to your agency partner.
Globant Gut sees strong impact behind its 61 certifications from Meta
Globant Gut, based in Colombia, considers itself more than just a regular digital marketing agency. It serves as an ally for businesses, providing knowledge, value and unparalleled communication with its clients. The agency creates the best digital strategies for brands that lead to tangible results.
As the digital marketing landscape evolves, it is important for Globant Gut to fill capability gaps in order to pitch and win new businesses.
With clients demanding expertise across Meta technologies, Globant Gut was motivated to enhance its team’s skills and provide an increased knowledge base to customers.
Meta technologies play an important role in the marketing strategies of many of Globant Gut’s clients. Therefore, the agency wanted to ensure that the team could effectively utilize the offerings from Meta to deliver impactful results.
Globant Gut focused on certifications from Meta that would enhance its team’s expertise in areas most relevant to clients, which include Meta Certified Media Buying Professional, Media Planning Professional and Performance Marketing Specialist.
Between April and May of 2024, Globant Gut obtained 33 certifications from Meta, mainly in Media Buying Professional and Media Planning Professional. In addition, the agency achieved its first certification in Marketing Science Professional. By the end of September 2024, Globant Gut reached a total of 61 certifications via the Meta Blueprint Agency Education Program, growing from 33 to 54 in Media Buying Professional and Media Planning Professional (63.6% growth) and from 1 to 7 in Marketing Science Professional. In July, Globant Gut became a Certified Company at Meta, the highest level of Meta Certification recognition to-date.
“Becoming certified on Meta technologies is not just about acquiring a badge—it’s about gaining deep, actionable knowledge that can impact client results and drive business growth. The certification process provides a structured learning path that equips teams with tools and strategies to make a real difference,” said Jorge Camargo, Managing Director, Globant Gut.
Following its 61 certifications obtained in 2024 via the Agency Education Program, Globant Gut noticed an immediate impact with its clients.
“Certification has boosted our team's confidence and ability to execute campaigns more efficiently and effectively. Our clients noticed the difference, resulting in stronger relationships and increased trust,” Camargo said.
Globant Gut is thrilled to have this new, competitive edge and excited to utilize its certifications to build new business and grow as a leader in the digital marketing space.
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