Make this giving season your most impactful yet

Giving season is a pivotal time for nonprofits—40% of online revenue¹ is received in December alone, underscoring the critical importance of this month for fundraising success. This surge in donations, especially in the final days of the year, presents your moment to secure vital funding, deepen donor relationships, and drive your mission forward.

Meta is here to help you maximize this opportunity with offsite donation tools.

Why Meta offsite donation tools are a game-changer for nonprofits

Take control and build stronger relationships

Meta offsite donation tools put you in the driver’s seat. Direct donors to your own website or preferred fundraising platform, engage with them directly, and track donations in real time. This flexibility means you can create customized campaigns and connect with supporters in a way that feels authentic to your organization.

Easy to use, so you can focus on your mission

We know your time is best spent advancing your cause—not wrestling with technology. Meta’s tools are designed to be simple and intuitive, so you can spend less time on administrative tasks and more time making a difference.

Maximize your impact this giving season

With giving season just around the corner, now is the time to set up your campaigns and leverage the reach of Meta technologies. Our tools help you:

• Expand your donor base by reaching new supporters on Facebook and Instagram
• Re-engage existing donors with targeted outreach
• Tap into the festive spirit and cultural moments to inspire generosity

How to get started

1. Sign up for Meta fundraising tools: Nonprofits in the US, UK, Canada, and Australia can fundraise on their own website, on Facebook and Instagram (with donations processed by PayPal Giving Fund), or both. Nonprofits in many other countries are also eligible for offsite fundraising. Learn more here.

2. Submit your fundraiser links for review: Approved links can receive features like the Donate button, which may drive more donations. In some cases, Meta also enhances your links with trust-building features, such as showing supporters when their friends have donated.

3. Check your fundraising platform integrations: Meta recently launched new integrations with Givebutter, Bonterra DonorDrive, GivenGain, GoFundMe and GoFundMe Pro to help nonprofits using these platforms fundraise more successfully. More than 14,000 nonprofits around the world are already using our new partner integrations, and we hope to grow this number in the future. Early results from these partnerships are showing tremendous promise -- more details here.

If you use any of our partner fundraising platforms, enable the integration to unlock features like the Donate button and progress bar on Facebook and Instagram. If you use another platform, let them know you’re interested in Meta integrations.

We are also launching a partnership with JustGiving to bring features like the Donate button to nonprofits who use the JustGiving fundraising platform and are signed up for Meta fundraising tools.

4. Update your supporter communication strategies: We just introduced new automated thank-you tools, so you can easily say thanks to supporters who share your fundraiser links. Start testing these tools to help build lasting relationships and encourage continued engagement from your supporters.

5. Create fundraisers and encourage your supporters to do the same. Around Giving Tuesday, Meta will highlight nonprofit fundraisers--including fundraisers on partner fundraising platforms--across Facebook and Instagram to people most likely to support your cause.

Now is the time to set your nonprofit up for success

Take advantage of Meta’s offsite donation tools and integrations to reach new supporters, inspire more giving, and make this giving season your most impactful yet.

For more information and resources, check out our resources and best practices for nonprofits.