Report

7 Steps from IAP to Ads: A Guide to Testing Hybrid Monetization

March 10, 2020

Whether you’re looking to increase revenue for a game that has only used an an in-app purchase (IAP) model — or you are about to design a new game — we’ve put together step-by-step recommendations and examples to show you how to:

    1.

    Test the revenue potential with ads

    2.

    Understand how to measure success

    3.

    Learn how to transition to a hybrid (IAP + ads) model

Are you ready to supercharge your game’s growth with new revenue streams from in-app ads?

Part of Supercharge Your Game Hub

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