Report

Supercharge your game globally: read the 2020 mobile games advertising report

July 28, 2020

Mobile gaming is growing worldwide--and there’s never been a better time to expand your gaming app business to new markets and new users.

Get the insights you need to build a winning cross-border strategy with this new study, commissioned by Meta and conducted by research company 2CV.

In this report, "Why the ad supported model of in-game advertising is a win-win-win," you’ll find the latest data on the global gaming market, including:

How gaming activity has increased from 2017-2020 in key markets

Country-specific gamer profiles for Brazil, the UK, the US, Vietnam, Japan, Argentina, France, Russia, South Korea and Turkey

Games usage data in each region, including number of games installed, daily play information, and average play time

The impact of in-app ads on gamers, including what players want from in-game ads and what they think of different ad formats

How increasing participation in mobile games is fuelling record in-game ad revenue

Download the report now and make strategic decisions for growing your games globally.

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