Whether you're new to in-app ads or are looking to up-level your ad monetization game, you’ve likely noticed that ad strategies and best practices can vary by game genre.
Entry points that work well for hardcore games can't necessarily be applied to hypercasual games, and vice versa. Effective ad formats and testing best practices have genre-specific nuances. And striking the right balance between ads and in-app purchases looks different for every game.
To help publishers implement in-app ads without negatively impacting player experience or retention, we’ve developed a series of genre-specific Success Factors guides. These guides aggregate the latest industry research, best practices and real-life examples for:
Here’s a preview into what you can expect in each Success Factors guide, downloadable below.
Success Factors for In-App Ads in Hardcore & Midcore Games
Believe it or not, 71% hardcore & midcore gamers either “like” or are “ok” with rewarded video, according to IDC's February 2020 U.S. Mobile and Handheld Gamer Survey¹.
This guide for hardcore & midcore mobile game publishers offers insights into:
The best rewarded video entry points for hardcore and midcore mobile games, with creative examples.
What to consider when optimizing ads for revenue and retention.
Winning in casual & hypercasual mobile game monetization
Good news: Most U.S. (79%) and South Korean (85%) mobile gamers are fine with the value exchange of ads, according to the August 2020 Facebook IQ-commissioned study: Genre and Great Games².
This guide for casual and hypercasual mobile game publishers offers insights into:
How to build ads into your game with the right frequency and flow.
The best rewarded video entry points for casual and hypercasual, with creative examples.
What to consider when optimizing ads for revenue and retention.
Success Factors for In-App Ads in Social Casino Games
The social casino genre is growing fast. Over the past 12 months, the social casino market grew +15.0% year over year to reach $6.22B, and social casino mobile revenue continues to account for 86% of the total market³.
This guide for social casino mobile game publishers offers insights into:
The best rewarded video entry points for social casino, with creative examples.
What to consider when optimizing ads for revenue and retention.
How social casino publishers like Product Madness have tested and proven the revenue potential of ads.
Looking for more research, insights and best practices to help you maximize the revenue potential of your game? Visit our webinars page, and join us on November 19 at noon Pacific Time for a webinar with VentureBeat: Get In-App Ads Right for Your Game Type.
¹ U.S. Mobile and Handheld Gamer Survey, 3Q19, IDC, February 2020.
² Source: “Mobile Gaming Genre Study” by Interpret (Facebook IQ-commissioned online survey of 13,412 mobile games ages 18+ across AU, BR, CA, DE, FR, ID, IN, JP, KR, UK, US, Nov–Dec 2019).
³ Source: "Social Casino Tracker Recap-2Q20", Eilers Krejcik Gaming, August 10, 2020.
Part of Supercharge Your Game hub
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