Tips
April 10, 2023
Ask An Expert: Learn how to grow your business with Meta tools
Are you curious about how much money you should spend on ads for your business on Facebook? Or, do you want to know how to make your ads perform better? Our new Ask An Expert series has the answers to these questions and more! In four episodes, our best-in-class in-house experts break down how to use Meta tools to help grow your business. To get started, find a question below, then watch the accompanying video to get an answer.
1 How do I make videos with a small team?
Jackie Shuyan-Tan travels all over the world as Creative Editor at Instagram to tell the most interesting stories of Meta creators—big and small. Get ready to screenshot her pro tips on how you can make great videos with a small team and budget.
For more tips on how to create effective videos, visit Tips & Best Practices to Make More Effective Ads | Meta for Business
2 How much money should I actually spend on ads?
Allison Blumenfeld spends her time helping advertisers get the most out of their Meta ad spend as the Client Solutions Manager for Disruptors at Meta. In this episode, she breaks down how ads can be effective on any budget, plus what ROAS stands for and why it’s so important when it comes to optimizing your ad campaigns.
To get a budget recommendation for your next ad, visit Learn About Budget with Meta | Meta for Business
3 How can I make my ads perform better?
Samantha Eivas knows a thing or two about making ads for maximum reach as the Client Solutions Manager for Travel at Meta. In this episode, she covers three key pillars to creating better performing ads—plus, simple tips to making videos that help drive results for your brand.
To learn how to optimize metrics for better ad performance, visit Track Ad Performance to Meet Your Business Goals | Meta for Business
4 How can I get more followers on Facebook and Instagram?
Get to know Utibe Mbagwu, Social Editor for Creators at Instagram. And, you guessed it—she helps creators build and grow their audience. She’s here to answer your questions on how to get more followers on Facebook and Instagram, and how understanding the value of your audience is the key to growing it.
To learn more about follower growth on Facebook, visit How to Grow Your Facebook Page Followers | Meta for Business
To learn more about follower growth on Instagram, visit How to Build Your Business' Instagram Following | Meta Blueprint
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