Your Starter Pack to Shops on Facebook and Instagram

Opening a shop on Facebook or Instagram can help introduce your products to new customers around the world. Shops enable you to create a unique shopping experience and drive online sales. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual storefront on your Facebook business Page or Instagram business account, on both desktop and mobile.

In this installment of Starter Pack—a series that provides the tips, tools and resources to grow your business with Meta—you’ll learn how to open virtual storefront and begin selling products on Facebook and Instagram. Let’s get to it.

How do I begin selling products on Facebook and Instagram?

The first step to selling your products on Facebook and Instagram is opening a shop in Commerce Manager. Follow along in this course to learn who’s eligible to set up a shop and how you can get started.

How do I add products to my catalog?

Now that you are set up in Commerce Manager, it’s time to upload products into your catalog. In this course, we share a few best practices for creating and editing your catalog.

How can I make my shop stand out?

There are many ways to customize your shop and make it unique, from creating collections to editing your shop’s home page. Click here to learn tips that can help set your shop apart from your competition.