Getting People to Call You: How and Why To Use Facebook Call Ads

What are the benefits of using Call Ads?

Some of the benefits you might expect from using Call Ads include:

• Instantaneous connection with potential customers: Act as a source of real-time information when connecting over the phone.
• Flexibility and convenience for your business: Schedule call ads to run only when your business is open and available for calls.
• Ability to route calls to the phone number that works best for you: Set the phone number you want to route calls to where you want.

What should your business consider when running Call Ads?

There are a few things you’ll want to keep in mind when running Call Ads for your business. Remember to:

• Schedule ads when you can answer calls: When creating ads, schedule them to run only when your business is available to take calls.
• Plan for mobile-only placements: Call Ads appear in mobile placements, but won’t be shown on desktop devices.
• Decide your call destination: Choose the phone number people will call when the dialer opens on their phone after tapping on your ad.
• Collect additional customer information: Once on the phone, consider requesting additional information, like the customer’s name and contact information, to build a more complete profile of the customer who’s calling.

When you create a call ad, you can use a regular call ad, or you can use a call extension ad. Be sure to also check out other thought starters and considerations to help you attract and keep customers.