Improving Ads Manager and Business Manager

UPDATE - April 6th, 2020 9:00AM PT We continue to work toward providing businesses with a simpler, easier to use interface. After further testing and hearing feedback around the new experience we began rolling out in 2019, we’ve made the decision to reduce the updates we’re making to Ads Manager. We’ll continue to focus on design, simplification and ease of use improvements, while limiting the disruption to normal day-to-day workflows. Therefore, we aim to introduce features one at a time, so these changes will be gradual over the next year.

We’ll continue to update this page as new information becomes available.

As digital advertising becomes more complex, we want to make our tools easier to use to help businesses of all sizes succeed. That's why today, we're sharing plans to update our core business tools, Ads Manager and Business Manager. Throughout the year, we'll be making updates to help businesses quickly create, manage and analyze ad campaigns.

Today, we're beginning to roll out a new Ads Manager interface with more simplified navigation features, a cleaner design and a new campaign management experience. You'll notice a new navigation bar, providing more space to manage ads and highlight tools that offer more insight into ad performance and reporting.

We're also updating the campaign creation experience with a copy and paste functionality that will offer more flexibility when building ads. And we're adding an auto-naming feature that will make it faster for businesses to customize their campaign, ad set and ad names. We also plan to roll out more intuitive ad-level creative and placement editing tools. These updates to Ads Manager are expected to be available to all advertisers by next year.

Later this year, we'll update Business Manager to make it faster and easier for agencies to activate their clients' campaigns on Facebook. These changes will include a seamless process for agencies to onboard new clients, offering a better way for agencies to manage clients’ historical reporting and an easier way to assign and organize assets to people within your Business Manager account.

All of these features were designed not only to improve the look and feel of our ads tools, but also to help advertisers work more efficiently. You can learn more about the design considerations that went into improving the advertiser experience here.