Introducing Meta One plans for businesses

More tools to build credibility, engage customers and stay ahead.

Starting today, we're gradually rolling out Meta One bundle plans for businesses globally as part of the new Meta One subscription service available across our apps. From building credibility to scaling customer conversations with AI to unlocking deeper insights, Meta One offers four bundle plans designed to grow your business where your customers already discover, connect, and buy.

Your customers are already on Instagram, Facebook, and WhatsApp. They're discovering new brands in their feeds, messaging businesses directly and looking for signals that a business is established and authentic. Every one of these moments is a chance to win a customer. The question is whether you have the tools to make the most of them.

That's what Meta One is built for. It's a new subscription service that brings together more AI, advanced business tools, and content and audience insights designed to help grow your business. Now you get these tools in one place, built directly into the platforms where your customers already spend their time. This is where Meta One starts. We’ll keep building on it and adding more features and benefits over time.

The core experience across our apps has always been free, and that's not changing. Meta One subscription plans unlock capabilities that go beyond what we already offer for everyone, including more specialized tools and AI usage for businesses who want to do more with Meta.

Turn insights into your competitive advantage

Growing a business gets easier when you understand what's working and why. Meta One gives you access to insights grounded in how people actually discover and buy across our apps, so you can sharpen your strategy and stay ahead.

• Competitive Insights (Instagram): Learn from other businesses in your space by comparing your organic performance to theirs using publicly available metrics - such as total followers, new followers, and quantity of published content such as reels, posts, and ads - in a single view. Compare up to 10 public accounts at a time.
• Extended Insights History (Instagram): See and download data into a CSV file about your content, audience, and more beyond 90 days.
• Custom Audience Insights (Facebook): Expand your customer understanding with additional insights on people who see and interact with your content but aren’t yet following you.
• Content Scheduling (Facebook and Instagram): Schedule content across Facebook and Instagram with recommendations on when to post based on when your audience is most active. Schedule reels and posts up to a year in advance and stories up to 30 days, and bulk upload content on instagram.com for added efficiency.

Day-or-night customer responses, whenever your AI agent is active

When customers message your business, they expect a fast response. But for many businesses, it’s hard to be online around the clock.

Meta Business Agent is an AI agent that helps you engage customers, manage messages, and drive leads and sales across your accounts. It responds to customer messages on your behalf on WhatsApp Business, so you can stay responsive without being online 24/7. You always stay in control, taking over conversations when you want and training your agent on the details that matter most to your business.

Meta Business Agent is free to get started, and businesses can subscribe to a Meta One plan on WhatsApp to unlock more Business Agent responses on a monthly basis.

Inspire confidence with new audiences and stand out

Meaningful engagement from new customers starts with building trust. A verified badge on your profile signals authenticity, giving potential customers more confidence to engage with your business, while impersonation protection proactively monitors for accounts pretending to be you (verification required).

Meta One also includes exclusive tools to give people more ways to discover your brand and make it easy for them to take action:

• Links in posts and Reels (Facebook and Instagram): Your links no longer have to live in your bio or Instagram DMs. You can now drive people directly to your website, shop, or latest offer by adding clickable links right in your organic posts and Reels. On Facebook, we’ve made the linking experience more seamless.
• Link page (Instagram): A sharable link page that makes it easier for people to find your website, social channels, and other key destinations directly from your Instagram profile. Share up to 20 links, add images and custom text, and get a unique URL to feature your link page outside of Instagram.
• Bold follow button (Facebook): Grab attention with an enhanced follow button in your reels, making it easier for people to follow you right when they're engaged with your content.
• Verified Channels (WhatsApp Business): Reach the people who opt in to hear from you with a verified broadcast channel, so followers know updates are genuinely from your business (pending successful verification).
• Custom Web URL (WhatsApp Business): Claim a personalized web link for your business so customers can find and message you from anywhere, without ever typing a phone number.

Plans that scale with your business

Meta One offers four bundle plans so you can start where it makes sense and unlock more as you grow (pricing per asset):

• Essential ($14.99/mo): Establish your business and build confidence with new audiences. Get tools to manage your presence and more access to Meta Business Agent on WhatsApp to respond to customers 24/7. Plus, a verified badge, verified channel on WhatsApp Business app and impersonation protection so people know you’re who you say you are (pending successful verification).
• Advanced ($49.99/mo): Invest in professional-grade tools. Advanced publishing features like scheduling stories up to 30 days in advance, links in organic posts and Reels, exportable analytics and deeper audience insights. Give team members access to your Instagram account without sharing your password and get more linked devices and business broadcast credits on WhatsApp. Plus, even more Meta Business Agent responses.
• Expert ($149.00/mo)and Max ($499.00/mo): Scale and optimize. These plans include our highest levels of features like links in content, access to human account support, and Meta Business Agent capacity for teams managing at scale.