Mobile messaging is on the rise around the world. According to this recent Facebook IQ report on messaging, 59% of people, on average, across 14 markets message more today than they did 2 years ago, and 56% expect their messaging to increase even more over the next 2 years. There are now 1 billion people on Messenger every month. This presents a great opportunity for businesses to make messaging an important part of their strategy.
This April, at F8, Facebook’s developer conference, we announced updates to Messenger that make it easier for people to find and communicate with businesses. Today, we’re sharing suggestions on how to create a messaging strategy that will connect with people to boost sales and build brand loyalty.
Create positive experiences for people through Messenger
Messenger is a powerful channel to let the humanity of your brand shine through. Messages are two-way conversations, more so than ad campaigns or Page posts. With this in mind, be mindful of potential points of frustration, opportunities to humanize your brand and practical ways to deliver on your brand value.
Make Messenger an ongoing part of your customer communication
Make sure your messaging strategy delivers value over time. The best Messenger activations are helpful to people. That might mean practical help with products or services, or entertaining content. Either way, it should be long-lasting and bring something to your audience that they want to read.
Messages should reflect your brand voice
When creating outgoing messages from your page, whether through Live Chat or a bot, keep the tone of your brand in mind. All interactions should reinforce your brand positioning while also being friendly. The best communication we’ve seen from businesses maintain their brand while also keeping their language conversational.
What about bots?
There are now nearly 20,000 bots for Messenger. Bots for Messenger are helpful when it comes to quick replies and scalability, and they can designed to be surprisingly personal. Learn more about building bots for Messenger.
For more ideas about using Messenger to grow your businesses, read tips on messaging for your page and check out this Facebook IQ report for insights about why messaging matters.