Performance Talks: CMO Corner with Diageo’s Cristina Diezhandino

Performance Talks: CMO Corner is a new video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.

In this interview, Nicola Mendelsohn, Meta’s Head of Global Business Group sits down with Cristina Diezhandino, Diageo’s Global Chief Marketing Officer to learn more about how she leads a global team to drive growth across a global portfolio of some of the world’s most iconic beverage brands. For over 17 years, Cristina has run Diageo businesses across multiple continents to incredible success. In fact, she was recently recognized as the global marketer of the Year by the World Federation of Advertisers.

Under Cristina’s leadership, Diageo has doubled down on their commitment to inclusion. Baileys and Meta recently launched “Delicious Descriptions”, which enhances image descriptions of Bailey’s visual content across Meta platforms, creating more access for partially sighted and blind people to better experience the deliciousness of Baileys.

Cristina discusses Delicious Descriptions and more in her interview with Nicola. Watch the full interview here