How to Make Professional-Level Marketing Videos Using Boosted in Facebook Business Suite

As a small business owner, when you see beautiful promo videos created by other big brands, you may think: big brands, big budgets. But thanks to Boosted Ad Maker by Lightricks, now integrated into Facebook Business Suite, professional-level marketing videos are well within reach for you, too.

Boosted is a video-based template editor that lets anyone create high-quality videos for social media quickly and easily — as in, three minutes or less. Built with social media best practices in mind, the Boosted app offers a wide selection of templates, features and the ability to customize with filters, colors, fonts and music.

“Small businesses have demonstrated their resilience over the last year by finding creative ways to keep afloat, whether it be transitioning their businesses online to upgrading their social media presence, or anything in between in order to keep customers engaged,” said Assaf Amichai, Head of Product Marketing, Lightricks. “Both Boosted and Facebook Business Suite help businesses save time and simplify how they connect with customers, and we’re excited to be able to support SMBs as they continue to grow their digital presence.”

Below, Assaf shares three tips for getting the most out of Boosted within Facebook Business Suite.

1

Tell a good story.

Get your audience interested in the value of your product or service by showing them the fun, health, happiness or quality of life that it can give them.

2

Customize text, colors and music to match your brand.

Your business deserves the best! Boosted makes it super easy to color coordinate, thereby giving your promo video a professional and on-brand look.

3

Keep it short.

Most social media users are not giving much attention to long promo videos, so keep your video short and to the point.

Soon, you can expect to start receiving more eyeballs — and eventually new customers — with the help of a sleek promo video created with Boosted. Get started with Boosted, now integrated into Facebook Business Suite, and learn more about all of the available apps for Business Suite in our Help Center.