France: Preparing for the 2024 legislative elections

As you prepare for the upcoming 2024 France legislative elections, it’s important to know how you can keep your accounts secure, effectively reach and engage your supporters and potential voters throughout all stages of your campaign and adhere to our policies.

In preparation for the elections, we’ve put together a list of important tips to keep top of mind.

Getting started across Meta technologies

Set up your campaign’s Facebook Page

Your Facebook Page will allow you to reach and engage the people you care about: your community, supporters and potential voters. A Facebook Page is separate from your personal Facebook profile that you use to connect with friends and family.

Connect with your community through WhatsApp

WhatsApp allows your campaign to engage at scale, creating efficiency for you and convenience for your communities. Learn more about setting up your WhatsApp presence and what we are doing to protect elections.

Reach your community with conversations on Messenger

Messaging can help inspire trust and create meaningful connections between you and your supporters, shaping your relationships now and in the future. Learn more about messaging best practices.

Be present on Instagram

Instagram is a place where you can inspire your community and showcase the passion that drives your campaign. When setting up your Instagram presence, you will need a business account to be able to use advanced features similar to those available for a Facebook Page.

Get started with Threads

Threads connects people via photos, videos and text to create a positive space for public conversation. Learn how to get started on Threads.

Help secure your accounts

To help protect your information and keep your accounts and the Pages you manage secure, we recommend you follow our security practices outlined in this guide, which includes:

• Turning on two-factor authentication
• Taking the security and privacy check ups
• Making sure your information, such as the email address on file, is up to date

Building community

An organic presence across Meta technologies is important for you to connect with your supporters and potential voters. When creating content, we found that focusing on the following three actions work best: engage, educate and excite.

Engage

Engaging with your audience is the cornerstone of building community while also educating them at the same time. You can engage your community by:

• Going Live on Facebook or Instagram
• Creating a Group
• Communicating with supporters using Messenger or WhatsApp
• Liking and replying to comments
• Asking questions in Facebook or Instagram Stories

Educate

Answer questions from your supporters, explain what makes your campaign different or special and take people behind the scenes of your day.

Excite

After engaging and educating your supporters, you need to think about how to get them to keep coming back for me. You can be creative at this stage whether it’s creating Reels on Facebook or Instagram or launching an event.

Promoting safety across Meta technologies

At Meta, we’re committed to giving people a voice and keeping them safe. We have policies that describe what is and isn’t allowed on our technologies. Our teams work together to develop our policies and enforce them. Learn about how we remove violating content and reduce the spread of misinformation on our website.

Understand, identify and report hate speech

We define hate speech as a direct attack against people on the basis of what we call protected characteristics: race, ethnicity, national origin, disability, religious affiliation, caste, sexual orientation, sex, gender identity and serious disease. Meta does not tolerate these attacks.

As you engage your supporters and potential voters on our platforms, you can help us identify and quickly remove hate speech by reporting it.

1. Click the three dots next to the post you’d like to mark as hate speech
2. Click “Find support or report post”
3. Select “Hate speech” and the applicable characteristic
4. Confirm and file report

Combating misinformation

We’re taking significant steps to fight the spread of misinformation using a three-part strategy – remove content that violates our Community Standards, reduce distribution of stories marked as false and inform people so they can decide what to read, trust and share.

We rely on independent fact-checkers to review and rate the accuracy of stories through original reporting, which may include interviewing primary sources, consulting public data and conducting analyses of media, including photos and video.

As a reminder, under our policies, content, including ads, from politicians is not eligible for review by our third-party fact-checking partners. In France, we partner with AFP, 20 Minutes, France 24 and Les Surligneurs.

For more information about how to use Meta technologies, visit our resource center. If you have additional questions or technical issues, you can reach out to our support team.