Topics to Watch in United States for January 2017
Discover “the next big thing” to inspire product and creative development.
CONTENTS
The latest edition of Topics to Watch shows the impact of living in an open and connected world. From Bangladeshi cuisine to trigger point therapy, influences both global and domestic are playing a role in the lives of Americans on Facebook. So as we look for the next big thing in creative and product development, we look beyond our backyards to the world at large.
Air Fryer
Companies, culinary chefs and at-home cooks are always seeking inventive ways to make traditionally unhealthy foods somewhat healthy, and air frying is the latest development on the fried food frontier. A kitchen appliance that fries food by circulating air at a high temperature, an air fryer uses less oil than traditional deep frying methods. Pass the air fried sweet potato fries, please.
Associated Topics: Calorie, Chicken, Cooking, Cooking Oil, Eating, Food, French Fries, Frying, Potatoes, Turkey Fryer
Conversation Volume
Who's Driving the Conversation
Bangladeshi Cuisine
Exposure to cuisines from around the world has gone far beyond the usual suspects—Italian, Indian, Chinese, Japanese—to the detailed and distinct cuisines and traditions of specific nations. Enter Bangladeshi cuisine, which has been popular in the UK and is now reaching more parts of the world. This national cuisine of Bangladesh features a variety of spices and herbs that give way to strong aromatic flavors. Rice served with a range of curries and fresh-water fish are main staples within the cuisine.
Associated Topics: Bangladesh, Beef, Candy, Chili Pepper, Curry, Food, Indian Food, Lime, Mango, Thai Food
Conversation Volume
Who's Driving the Conversation
Data Management
Services that help startups quickly scale their data management are growing, as analyzing and using data has become an essential component of a successful business. Traditionally, data management has been something only large tech companies have needed, but as the tech landscape evolves, more companies recognize how managing their data properly can positively impact their business.
Associated Topics: Analytics, Big data, Boca Raton, Florida Business Intelligence, Cloud computing Data, Information Technology, Management, SAS Software, Technology
Conversation Volume
Who's Driving the Conversation
Fandub
The entertainment world has become more global and now, thanks to fandubs, language is no longer a barrier in the animated world. Most commonly done with Japanese animation, a fandub is a dub of a live-action or animated piece created by a fan. Dubbing is usually done in a language other than the original, but instead of subtitles you change the language track.
Associated Topics: Anime, Christmas, Disney, Dubbing, Japanese, Movies, Parody, Spanish, Spanish (language), The Lion King, YouTube
Conversation Volume
Who's Driving the Conversation
Leggings
Once a basic wardrobe staple, leggings have now become an eye-catching statement piece. Memes have been popping up poking fun at leggings, but now you can also find emerging businesses on social media peddling bold and quirky themed leggings with prints that are ironic and humorous, from cats to emojis and seasonal patterns. Alas, the joke used to be on leggings, now the joke is printed on leggings.
Associated Topics Clothes, Dresses, Fashion, Maglietta, Polyester, Sales, Top (clothing), Trousers, Tunic, Yoga pants
Conversation Volume:
Who's Driving the Conversation
Myotherapy
Myotherapy was developed in 1976 by Bonnie Prudden, an American fitness expert. A technique using trigger point therapy to relieve pain and improve muscle condition, myotherapy can be used alone or in conjunction with acupuncture, podiatry and chiropractic treatments. With people looking for different ways to heal their bodies, myotherapy seems to be a popular alternative to traditional physiotherapy, massage and pain medication.
Associated Topics Dry needling, Injury, Massages, Muscle, Myofascial trigger point, Pain, Physical Therapy, Soft tissue, Soft tissue therapy, Sports chiropractic
Conversation Volume:
Who's Driving the Conversation
Source: Based on Facebook internal data, US only, January 2016-2017.
About Topics to Watch
Topics to Watch are conversation topics that have shown early growth patterns similar to previous topics with long-term growth (such as kale). Because the conversations around Topics to Watch mirror the volume, variance and measures of past conversations that have shown long-term growth, we predict Topics to Watch will continue to grow in the future.
Based on early testing, we found that 8 of the 10 topics we identified in the past grew as predicted.