By the end of 2021, global mobile game revenues grew to $90.7 billion, according to Newzoo's September 2021 Global Mobile Market Report 2021¹. Despite industry changes, analysts and thought leaders are optimistic about the future of app monetisation.
Why? This year, innovation will continue to drive greater value across the gaming ecosystem, as:
Gaming businesses strive to provide quality ad experiences.
Players continue to find value in ad experiences like rewarded video.
Publishers continue to reap the benefits of greater efficiency, post-bidding implementation.
Games get more social, as developers build more live ops features.
Game marketers test and optimise ad creatives as a way to drive acquisition.
Below, we've summarised practical advice and inspiration to consider as you plan your 2022 game monetisation strategy.
Sources:
¹ Newzoo Global Mobile Market Report 2021, September 2021
² Meta Audience Network, App Monetisation Industry Outlook, July 2021
³ Huuuge Games Uses Facebook's Creative Prototyping approach, 2021
⁴ Omdia, “2022 Trends to Watch: Cloud Gaming and Subscriptions” report, September 2021
For more recommendations and industry perspectives to guide your strategy in 2022 and beyond, download the full report: App Monetisation Industry Outlook: How Gaming Businesses Can Prepare for Future Growth.
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