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Meta ads guide

Find the latest Meta ad specifications, formats and placement best practices.

About
Image
Video
Collection
Carousel
Carousel
AboutImageVideoCollection

Carousel

Facebook search results

Every day, millions of searches take place on Facebook and Marketplace. These searches help create opportunities for advertisers to reach and connect with audiences in the discovery mindset, across both Facebook and Marketplace search results.

You can use the carousel format in Facebook Search to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

Design recommendations

  • Image file type: JPG or PNG
  • Video file type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text recommendations

  • Primary text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing page URL: Required

Technical requirements

  • Number of carousel cards: 2 to 10
  • Image maximum file size: 30 MB
  • Video maximum file size: 4 GB
  • Video duration: 1 second to 240 minutes
  • Aspect ratio tolerance: 3%

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook search results
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Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

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