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Meta ads guide

Find the latest Meta ad specifications, formats and placement best practices.

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Collection
Collection
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Collection

Facebook Reels

Facebook Reels enables people, creators and businesses to create entertaining short-form videos and share them with their followers. Reels ads provide an immersive, built-for-mobile opportunity to reach audiences seeking entertainment through their interests.

You can use the collection format in Facebook Reels to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.

Collection ads in Facebook Reels can only be created when you select Advantage+ catalogue as your creative source.

Design recommendations

  • Image type: JPG or PNG
  • Video file type: MP4, MOV or GIF
  • Ratio: 9:16 to 1:1
  • Resolution: at least 1080 x 1080 pixels

Consider leaving roughly 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other key creative elements to avoid covering them with the profile icon or a call to action. To learn more, visit the guidance on text overlays and safe zones.

Text recommendations

  • Primary text: 72 characters
  • Headline: 10 characters
  • Landing page URL: required

Technical requirements

  • Instant Experience: Required.
  • Image maximum file size: 30 MB
  • Video maximum file size: 4 GB

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook Reels
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Create an ad

Choose an objective

Select an objective to see which calls to action are available.

Engagement

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad – Post engagement

View available calls to action

Not all calls to action may be available to you, depending on your industry.