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Meta ads guide

Find the latest Meta ad specifications, formats and placement best practices.

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Facebook Reels

Facebook Reels enables people, creators and businesses to create entertaining short-form videos and share them with their followers. Reels ads provide an immersive, built-for-mobile opportunity to reach audiences seeking entertainment.

You can use the image format in Reels ads to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way. Choose an eye-catching image of a product to encourage people to learn more and show off your brand's personality.

Consider leaving roughly 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other key creative elements to avoid cropping key elements or covering them with the profile icon or call to action. To learn more, visit our guidance on text overlays and safe zones.

See for more information about each recommendation below.

Design recommendations

  • File type: JPG or PNG
  • Ratio: 9:16
  • Resolution: 1440 x 2560 pixels

Due to the small image size, we recommend that you don't add text on images.

Text Recommendations

  • Primary text: 40 characters
  • Headline: 55 characters

Technical Requirements

  • Maximum file size: 30 MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Aspect ratio tolerance: 3%

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook Reels
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Create an ad
Create a mockup

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad