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Meta ads guide

Find the latest Meta ad specifications, formats and placement best practices.

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Facebook Marketplace

Facebook Marketplace makes it easy to discover, buy and sell goods, either in your community or dispatched from around the world. Advertisers can use the Facebook Marketplace placement to reach an active community of people who are already interested in purchasing products.

You can use the image format in Facebook Instant Articles to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.

Design recommendations

  • File type: JPG or PNG
  • Ratio: 1:1
  • Resolution: at least 1080 x 1080 pixels

Text Recommendations

  • Primary text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum file size: 30 MB

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook Marketplace
Create an ad
Create a mockup

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad