Meta ads guide
Find the latest Meta ad specifications, formats and placement best practices.
Image
Instagram feed
Instagram feed is the constantly updating list of photos and videos that appears when you open the Instagram app. The Instagram feed displays photos and videos from accounts that people follow and from advertisers.
You can use the image format in Instagram Feed to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.
Design recommendations
- Image file type: JPG or PNG
- Ratio: 4:5
- Resolution: 1440 x 1800 pixels
Text Recommendations
- Primary text: 125 characters
- Headline: 40 characters
- Maximum number of hashtags: 30
Technical Requirements
- Maximum file size: 30 MB
- Minimum width: 500 pixels
- Minimum aspect ratio: 400 x 500
- Maximum aspect ratio: 191 x 100
- Aspect ratio tolerance: 1%
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
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