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Meta ads guide

Find the latest Meta ad specifications, formats and placement best practices.

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Instagram Reels

Instagram Reels enables people to create entertaining short-form videos with editing functionality, music and effects. Instagram Reels ads are full-screen, vertical ads that can appear in between organic Reels.

As with any Reels content on Instagram, people can comment, like, view, save, share and skip them. Once someone taps into a reel from Stories, Feed, the Reels tab or Explore, they'll be launched into a viewer that exclusively shows Reels that scroll vertically.

See for more information about each recommendation below.

Design recommendations

  • File type: JPG or PNG
  • Ratio: 9:16
  • Resolution: 1440 x 2560 pixels

Consider leaving roughly 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other key creative elements to avoid cropping key elements or covering them with the profile icon or call to action. To learn more, visit our guidance on text overlays and safe zones.

Text Recommendations

  • Primary text: 44 characters

Technical Requirements

  • Maximum file size: 30 MB
  • Minimum width: 500 pixels
  • Aspect ratio tolerance: 1%

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Instagram Reels
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Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

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