Review ad specifications for ads on Threads and start connecting your campaigns with an active, growing community.
Learn more

Meta ads guide

Find the latest Meta ad specifications, formats and placement best practices.

About
Image
Carousel
Collection
Video
Video
AboutImageCarouselCollection

Video

Facebook Reels

Facebook Reels enables people, creators and businesses to create entertaining short-form videos and share them with their followers. Reels ads provide an immersive, built-for-mobile opportunity to connect and reach audiences seeking entertainment.

You can use the video format in Reels ads to help tell your brand story in ways that are unique and authentic. Whether it's participating in trending moments through challenges or using educational tutorials to highlight products and inspire people, you should experiment with different types of video ads to discover what resonates with the community.

These full-screen vertical video ads will be inserted in between organic Reels content. Similar to organic reels, people can comment, like, view, save, share and skip ads. Reels ads can surface in the most popular places to access Reels content. Once someone taps into a reel from the Feed or Reels tab, they will be launched into a viewing panel that exclusively shows reels that scroll vertically.

Consider leaving roughly 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other key creative elements to avoid cropping key elements or covering them with the profile icon or call to action. To learn more, visit our guidance on text overlays and safe zones.

Design recommendations

  • File type: MP4, MOV, GIF
  • Recommended ratio: 9:16
  • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
  • Resolution: 1440 x 2560 pixels
  • Video captions: Optional, but recommended
  • Video sound: Optional, but strongly recommended

Videos should not contain edit lists in file containers.

Text recommendations

  • Primary text: 40 characters
  • Headline text: 55 characters
  • Support for auto captioning: No

Technical requirements

  • Video duration: No maximum limit.
  • Maximum file size: 4 GB

Things to avoid

  • Special boxes: No

Learn more

All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook Reels
Something went wrong
We're having trouble with playing this video.
Learn more
Create an ad
Create a mockup

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad