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Meta ads guide

Find the latest Meta ad specifications, formats and placement best practices.

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Facebook Groups Feed

Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. Your Feed includes updates and posts from friends, Pages, groups and advertisers.

Use the video format in Feed to show off your product, service or brand in new ways. To capture attention quickly, use movement and sound to show the unique features of a product or tell your brand story.

Note: If you select Awareness as your video ad objective, or select Maximise reach of ads, Maximise 2-second continuous video views, Maximise number of impressions or Maximise engagement with a post as your performance goal, the ad footer on your video ad, including the headline, description, call-to-action and website URL, won't be displayed on Facebook Feed on mobile devices.

See for more information about each recommendation below.

Design recommendations

  • File type: MP4, MOV or GIF
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
  • Resolution:
    • 1:1 ratio: 1440 x 1440 pixels
    • 4:5 ratio: 1440 x 1800 pixels
  • Video captions: Optional, but recommended
  • Video sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers

The thumbnail in the ad footer is sourced directly from the video thumbnail chosen by advertisers during the ad creation workflow.

Text recommendations

  • Primary text: 50-150 characters
  • Headline: 27 characters

Technical requirements

  • Video duration: 1 second to 241 minutes
  • Maximum file size: 4 GB
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels

360 videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook Groups Feed
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Create an ad
Create a mockup

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad