Help your business stand out with mobile-first video ads
Create short, vertical videos designed for mobile. No editing skills required.
With mobile-first video ads, you can:
People consume content mostly on mobile and watch videos 5 times longer than static images. Short, vertical video ads are a great way for you to capture attention and drive more engagement on Facebook and Instagram.
Drive more engagement
Mobile video ads capture more attention than static images, and can help boost brand recall and drive more engagement.
Create videos in minutes
Make lightweight videos using free tools such as Facebook's Video Creation Kit and Mobile Studio.
Design for mobile first
Communicate effectively with short (15 seconds or less), vertical videos designed especially for Facebook and Instagram.
Best practices for your mobile video ad
Create your video ads for a mobile-first audience with these tips. Make sure that your video meets Facebook design requirements here.
Keep your videos short
Keep your video length 15 seconds or shorter, so people will watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements.
Use vertical or square video
Make sure that your image is high resolution and complements the message in your text. Use bright, contrasting colours and bold backgrounds to catch your audience's attention.
Capture attention quickly
Put the most compelling part of your video within the first three seconds to grab interest. Make sure that you also showcase your brand identity straight away, so people see and remember it.
Design for sound-off viewing
People choose to watch videos with sound off in many situations. Use text, graphics and captions whenever possible.
Reach your audience anywhere
Today's consumers spend more time on their mobile devices than they do watching television. Show your video ads where your audience is – directly on Facebook and Instagram.
Feed
Reach people where they share ideas and inspiration. Mobile video ads are a great way to stand out in someone's Facebook or Instagram feed.
Turn images and text into a simple, lightweight video ad in minutes
Pull your audience in with a fast-loading mobile video experience
Use a video ad that clicks to Messenger and start one-to-one conversations
Tip: Improve campaign performance by opting in to multiple placements for your creative. For example, including Stories placement in feed campaigns can result in a 21% increase in brand lift.
Stories
Create and engage just like your customers do. Explore sharing immersive video ads on Facebook Stories or Instagram Stories.
There are one billion stories shared every day across the Facebook family of apps
1/3 of the most viewed Instagram Stories are from businesses like yours
Explore more best practices for immersive stories ads
Tip: Improve campaign performance by opting in to multiple placements for your creative. For example, including Stories placement in feed campaigns can result in a 21% increase in brand lift.
VIDEO CREATION KIT
Create your own videos in minutes
The Video Creation Kit can help you easily create mobile-optimised videos in minutes. Explore pre-made templates and use your own photos to make video ads for Facebook, Instagram and Messenger.
Get started with Video Creation Kit directly from Ads Manager. In the Media section, choose between 'Create slideshow' or 'Create video'. This opens the Video Creation Kit where you can choose from square or vertical templates. Once you select your template, simply add your images and text.
FACEBOOK BUSINESS PARTNERS
Get high-quality assets made for you
Whether you're starting from scratch or have existing assets, Facebook Business Partners provide solutions from lightweight templates to full-service production to deliver high-performing video ads optimised for mobile.
How to get started
Here's how to create your next video ad:
1. Create campaign
Create a new campaign in Ads Manager. Select your objective, audience, placements and optimisation.
2. Choose ad type
Select Single image or video for your ad type.
3. Upload video
Upload your video in Ads Manager or select Create slideshow or Create video to use Video Creation Kit.
4. Edit video
Click Edit Video to crop or trim the video and customise a thumbnail image. You can also add captions, text overlays and logo overlays.
5. Publish ad
Finish your ad and publish