Your starter pack to growing your business with reels

Now's the time to get familiar with Reels, the tool your business needs to express creativity and bring your brand to life. These short, entertaining videos are where you can express your creativity and bring your brand to life.

In this instalment of Starter Pack – a series that provides the tips, tools and resources to grow your business with Meta – we're breaking down how businesses can use reels to accomplish their business objectives and drive tangible results. After taking a look at the free courses below, we encourage you to put these tips into action and create reels that drive your business forwards. Let's get to it.

How do I create a reel?

There are two ways to go about publishing reels – you can upload an already edited video, or you can make one from scratch using the Instagram app and its creative tools. In this lesson, we'll break down the process of bringing your ideas to life with a step-by-step guide to creating entertaining reels.

How can I take my Reels content to the next level?

Looking to create reels that stand out from your competitors? We've got you covered. Next time you create a reel, try experimenting with features such as audio, speed and AR effects to make your content more engaging. Click here to dive deeper into the in-app creative tools and get tips to increase your discoverability.

Can reels become a part of my ad strategy?

Yes! Advertising with reels is a great way to introduce your brand to new customers around the world. Find out how to incorporate Reels ads into your video strategy by using Meta Ads Manager to create an Instagram Reels ad.