51% of people who use stories across the Facebook family of apps surveyed said they are interested in seeing stories from brands that are quick and easy to understand.1
Facebook IQ source: Facebook Stories survey by Ipsos (Facebook-commissioned survey of 18,478 self-reported Facebook family of apps stories users aged 13-54 in AU, BR, CA, DE, FR, ID, IN, MX, PH, TH, UK and US), Aug 2018.
