Moments
Explore how people celebrate and share the once-a-day, once-a-year and once-in-a-while moments that matter.
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From daily coffees and shared meals to birthdays and first jobs, moments have always brought people closer together. Find out how shifts in technology are changing the way people celebrate time-honoured traditions, and how consumer behaviour has evolved from calendar-based to ephemeral – on people's own terms, at scale and in real-time. These advancements in communication also create new avenues for marketers, planners and creatives looking to connect with these once-a-day, once-a-year and once-in-a-while moments.
Moments that bring people closer together
Once-a-day moments
Everyday moments of social connection
Once-a-year moments
Holidays, events and seasons that take place annually
Once-in-a-while moments
Turning points and new life stages
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