Moments

Explore how people celebrate and share the once-a-day, once-a-year and once-in-a-while moments that matter.

From daily coffees and shared meals to birthdays and first jobs, moments have always brought people closer together. Find out how shifts in technology are changing the way people celebrate time-honoured traditions, and how consumer behaviour has evolved from calendar-based to ephemeral – on people's own terms, at scale and in real-time. These advancements in communication also create new avenues for marketers, planners and creatives looking to connect with these once-a-day, once-a-year and once-in-a-while moments.

Moments that bring people closer together

Once-a-day moments

Everyday moments of social connection

Once-a-year moments

Holidays, events and seasons that take place annually

Once-in-a-while moments

Turning points and new life stages

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