Are you looking to get started with in-app bidding? Or have you implemented bidding and are now looking to level up your strategy?
Whatever stage your gaming business is at, we've created two new resources to help answer some of the biggest questions about how bidding works and how to get the most out of this technology.
Understanding bidding metrics
Here, we explain key elements of the technology of in-app bidding with Meta Audience Network.
We answer questions like:
- What is the difference between a bid request and a bid response?
- What is the difference between win, fill, and impression rates?
- How is click-through rate calculated?
- How is revenue estimated with eCPM?
How to optimize bidding
In this video, we explore strategies to optimize bidding metrics.
We answer questions like:
- How can I maximize the bid request number?
- How can I diagnose the reasons for a low bid rate?
- What strategies can I use to improve my impression rate?
- What should I keep in mind to stay compliant with Audience Network policy?
Topics: Blog, Hybrid Monetization, Gaming
