Here, we explain key elements of the technology of in-app bidding with Meta Audience Network. We answer questions like:
What is the difference between a bid request and a bid response?
What is the difference between win, fill, and impression rates?
How is click-through rate calculated?
How is revenue estimated with eCPM?
Related resources
A closer look at recent Audience Network full-screen format updates
Meta Audience Network has updated its rewarded video and interstitial ad formats. Learn about the new full-screen designs and higher CTR.
16 de marzo de 2026
Understanding bidding metrics and optimization
Here, we explain each step behind the technology of in-app bidding with Meta Audience Network and optimization strategies
8 de diciembre de 2022
How to optimize bidding
In this video, we explore strategies to optimize bidding metrics.
8 de diciembre de 2022
To build a great gaming business, unify monetization and acquisition
In this article and podcast, Rob Kiely and Michael Bertaut explore how unifying monetization and acquisition is key to building a great gaming business.
24 de noviembre de 2022
Regístrate para recibir nuestro boletín de noticias
Lo recibirás en tu bandeja de entrada para estar al día de las insights, las novedades y las sugerencias más recientes sobre optimización.
