Review ad specifications for ads on Threads and start connecting your campaigns with an active, growing community.
Learn more

Meta Ads Guide

Find the latest Meta ad specifications, formats and placement best practices.

About
Image
Video
Collection
Carousel
Carousel
AboutImageVideoCollection

Carousel

Facebook Reels

Facebook Reels enables people, creators and businesses to create entertaining short-form videos and share them with their followers. Reels ads provide an immersive, mobile-first opportunity to reach audiences seeking entertainment.

You can use the carousel format to showcase up to 10 images within a single ad, each with its own link. Carousel ads in Reels primarily show up as horizontally scrollable "product tiles" beneath the main ad and account details, allowing an immersive swipe-through without interrupting the vertical Reel viewing loop.

Note: To enable links for product tiles in your carousel ads, select Catalog or Advantage+ catalog as your creative source in the ad setup section during the ad creation process in Meta Ads Manager.

With carousel ads, you have more creative space within an ad. Across each carousel card, you can highlight different products, showcase specific details about a product, service or promotion, or tell a story about your brand.

See for more information about each recommendation below.

Design recommendations

  • Image file type: JPG or PNG
  • Recommended ratio: 9:16
  • Resolution: At least 1080 x 1920 pixels

Additional design recommendations: CConsider leaving around 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other key creative elements. When you leave this space clear, you effectively avoid covering creative elements with the profile icon or a call to action. Learn more about the guidance on text overlays and safe zones.

Text recommendations

  • Primary text: 40 characters

Technical requirements

  • Number of carousel cards: 2-10
  • Maximum file size: 30MB
  • Minimum width: 500 pixels
  • Minimum height: 262 pixels
  • Aspect ratio tolerance: 1%

Learn More

All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook Reels
Something went wrong
We're having trouble playing this video.
Learn more
Create an ad
Create a mockup

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad