Review ad specifications for ads on Threads and start connecting your campaigns with an active, growing community.
Learn more

Meta Ads Guide

Find the latest Meta ad specifications, formats and placement best practices.

About
Image
Video
Collection
Carousel
Carousel
AboutImageVideoCollection

Carousel

Facebook video feeds ads

Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. Your Feed includes updates and posts from friends, Pages, Groups and advertisers.

Use the video format in Feed to show off your product, service or brand in new ways. To capture attention quickly, use movement and sound to show the unique features of a product or tell your brand story.

See for more information about each recommendation below.

Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 80 characters
  • Headline: 20 characters
  • Description: 18 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Learn More

All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook video feeds ads
Create an ad
Create a mockup

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad

View available calls to action

Not all calls to action may be available to you, depending on your industry.