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Meta Ads Guide

Find the latest Meta ad specifications, formats and placement best practices.

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Instagram Reels

Instagram Reels enables people to create entertaining short-form videos with editing functionality, music and effects. Instagram Reels ads are full-screen, vertical ads that can appear between organic reels.

You can use the collection ad format in Instagram Reels to include a cover image or video with up to 3 smaller product images below it arranged in a scrollable, horizontal layout. When someone taps on the cover image or video, a full-screen Instant Experience will open and enable them to discover, browse and purchase products and services on their phone. When someone taps on the smaller product images, product detail pages provided by you will open to encourage purchase on their phone.

Design recommendations

  • Image file type: JPG or PNG
  • Video file type: MP4 or MOV
  • Cover ratio: 9:16
  • Product image ratio: 1:1
  • Resolution: At least 500 x 888 pixels

Technical requirements

  • Instant Experience: Required
  • Image maximum file size: 30MB
  • Video maximum file size: 4GB

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Instagram Reels
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Create an ad

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad

View available calls to action

Not all calls to action may be available to you, depending on your industry.