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Meta Ads Guide

Find the latest Meta ad specifications, formats and placement best practices.

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Facebook Business Explore

Facebook Business Explore is a contextual discovery experience that puts your business in front of interested consumers who are actively looking for business content. In this experience, people can browse a mix of ads and organic posts from related businesses on topics such as beauty, fitness or clothing.

You can use the image format in Facebook Business Explore to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.

Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 27 characters
  • Description: 27 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook Business Explore
Create an ad
Create a mockup

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad