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Meta Ads Guide

Find the latest Meta ad specifications, formats and placement best practices.

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Facebook video feeds ads

Feed is the customized stream of posts and activity on a person's home page of Facebook. Facebook Feed can include posts and activity from friends, Pages, Groups and advertisers.

Use the image format in Facebook Feed to show off your product, service or brand in new ways. To capture attention quickly, use movement and sound to show the unique features of a product or tell your brand story.

See for more information about each recommendation below.

Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 4:5
  • Resolution:
    • 1:1 ratio: 1440 x 1440 pixels
    • 4:5 ratio: 1440 x 1800 pixels

Text Recommendations

  • Primary Text: 50-150 characters
  • Headline: 27 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height:
    • 1:1 ratio: 600 pixels
    • 4:5 ratio: 750 pixels
  • Aspect Ratio Tolerance: 3%

Panoramas or 360 Photos

Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

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All ads must comply with our Advertising Policies.

Choose a placement

Select a placement option to discover which objectives are available.

Facebook video feeds ads
Create an ad
Create a mockup

Choose an objective

Select an objective to see which calls to action are available.

Awareness

Choose a conversion location

The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.

On your ad

View available calls to action

Not all calls to action may be available to you, depending on your industry.