Introducing a Brand Safety Certification for Facebook Marketing Partners

Updated May 27, 2020 at 9:01pm PT:

We're announcing a new trusted third-party partner with Zefr as well as the launch of Content Whitelists: a new brand safety solutions offering video-level whitelisting for advertisers working with Integral Ad Science, OpenSlate and Zefr. This allows these partners to dynamically review and customize suitable videos for in-stream campaigns on Facebook. More details.

Updated June 12, 2019 at 9:01pm PT:

To continue to meet the brand safety preferences of advertisers, we're announcing a new trusted third-party partner with Integral Ad Science (IAS). This integration is an addition to the existing IAS Facebook solution to ensure ads placed on Facebook in-stream, Instant Articles and Audience Network are next to content that’s suitable for their brand.

Originally published January 24, 2019:

We know how important brand safety is for our advertisers, so we provide a range of solutions to give them more choices and better control over where their ads appear. These include publisher lists and publisher delivery reports that advertisers can use to create block lists, removing specific publishers and apps from ad delivery in Facebook in-stream, Instant Articles and Audience Network.

Advertisers have also let us know that they want to work with third parties to manage their brand safety controls for Facebook campaigns. So today, we’re announcing that DoubleVerify and OpenSlate are the first two companies to be certified in our new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The capability recognizes companies offering proprietary solutions that can help Facebook advertisers review content options and control where their ads will appear.

DoubleVerify provides marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. OpenSlate’s independent content ratings system enables marketers to visualize, optimize and automate targeting decisions on the world’s largest video platforms.

We want to continue providing Facebook advertisers with more options for managing their brand safety controls, and expand this new FMP capability. If you have a technology or service that might be a fit, let us know.