Best Practices

July 6, 2022

Tell your brand story during sporting moments with Meta

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Football has evolved, with fans now enjoying a 24/7 digital and socially connected experience. In a recent survey, 8 out of 10 people say they check social media, message family and friends or browse online while watching live sports¹ . And with 36% of people looking forward to seeing brand ads during football tournaments, businesses have the opportunity to play their part during this year’s key sporting moments.²

More than

480 million

active people follow a football-related account on Facebook³

More than

330 million

active people follow a footballer on Instagram⁴

Marketing wins go here

Get strategic recommendations on how Meta technologies can help tackle brand outcomes and boost sales during sporting moments.

Download the marketing guide

Video goes here

Personalised video ads, based on your audience’s interests and social connections, give you the opportunity to tell your brand story.

In-stream video ads: Reach your audience and tell longer stories within video content that’s been uploaded to Facebook. See success stories.

Reels: Create short-form videos that provide an immersive, built-for-mobile opportunity to reach high-intent audiences through their interests. Learn more.

Feed: Use in-feed video to show off your brand in new ways on Facebook and Instagram. Learn more.

Stories: Bring your business to life in an immersive format, with options to add interactive polls, stickers, links, and other creative elements. Learn More.

Branded content ads: Amplify your creator partnerships from your brand or creator’s handle, providing access to millions of consumers. Learn more.

Proven performance goes here

Explore our case studies and discover how brands have seen success during other sporting moments.

Mastercard Europe’s Facebook video ads scored high in top-of-mind awareness and engagement:
4.7pt lift in top of mind awareness in the UK
12% ad engagement rate from in-stream video
Read the story.

Pepsi kicked up awareness of the brand’s association with the NFL:
7.6X return on campaign ad spend
2.6pt lift in purchase intent
Read the story.

Guinness celebrated rugby sponsorship with Facebook video ads and Instagram Stories:
11pt lift in ad recall for males aged 18-24
9pt lift in message association among males aged 15-34
Read the story.

Ready to kick off your brand story? Our marketing guide offers strategic recommendations for businesses looking to drive brand outcomes and sales during sports tentpoles.

Download the marketing guide

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