Your Starter Pack to Hosting Live Events on Facebook and Instagram

Looking to host live events but not sure where to start? We’ve got you covered.

Going live on Facebook and Instagram is an entertaining way to attract new customers and engage your fans in real time. Whether your goal is to increase online sales, grow your following or build brand awareness, live events can help give you the boost needed to bring your business dreams to life.

To start you off on the right foot, we’re launching a new series called Starter Pack, which aims to provide you with the tips, tools and resources to grow your business with Meta. For our first installation, we’ve compiled three courses on putting together a successful live broadcast. Let’s dive in!

How do I go live on Facebook or Instagram?

Going live on Facebook and Instagram can be achieved in three simple steps. Click here to learn how to set up your event, welcome viewers to the discussion and get tips on hosting a successful live session.

How do I get my audience interested?

When it comes to hosting your lives, cadence matters. Here, we’re highlighting the importance of going live regularly to bring your community together. Click here for advice on leveraging your business relationships, sharing your expertise and showing off new products.

How do I keep my audience interested?

One of the last — but most important — steps to going live is promoting your event before it begins. And while there are many ways to get the word out, Facebook and Instagram offer interactive tools that can help. Click here for ideas on how you can promote your event, encourage engagement with interactive stickers and repurpose live content for future posts.