How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation

A year ago, we expanded Meta Verified to businesses in addition to creators, introducing a new way to build credibility on our apps and connect with customers. Since launching, we’ve seen the positive value Meta Verified creates for subscribers and their audience, helping to increase engagement on content and make it easier for people to know when an account is authentic. When surveyed, almost twice as many people say they are confident a business is who it says it is when it has the Meta Verified badge than when it does not¹.

Brands like Water Bear Photography and Outside Design Nature Hotel are using Meta Verified to build confidence with their customers and help them feel more secure about their account with the verified badge, impersonation protection and access to account support that Meta Verified provides.

“Another benefit I’ve found with Meta Verified is the increased confidence online. I do believe that it makes other people and businesses more likely to engage and helps demonstrate authenticity. For other small businesses considering a subscription, I’d recommend thinking about it as a little extra business insurance.” – Kimber Greenwood, Founder, Water Bear Photography

To receive the verified badge and additional Meta Verified benefits, applicants must first meet our eligibility criteria and undergo account verification.

“The verified badge is a stamp of trust. I feel that people automatically know that our profile is the actual business, which is fairly critical.” – Ben Cherrey, founder and lead designer, Outside Design Nature Hotel

Today, we’re sharing an update on new features we’re testing to help subscribers protect their accounts from impersonation and build confidence with new audiences.

Help Protect your Brand with Advanced Original Content Protection

One of the primary reasons businesses and creators subscribe to Meta Verified is to gain access to added impersonation protection and 1:1 account support. Now, we’re excited to start testing a new benefit that helps subscribers further protect their brand with the ability to request human review of original content on Instagram. Subscribed creators in our test group will now see the option to request advanced original content protection when posting a new reel to Instagram. An ‘Original by’ label that links back to the subscribed creator will then be added to any reposts, helping maximize engagement for the original content so more people can easily discover their account.