Sharing the Action of Summer
Summer can inspire action as much as relaxation. Find out how people plan to reconcile the two sides of summer and what it means for brands.
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Despite its reputation for relaxation, summer has a funny way of making us do things.
In fact, looking at how people in 21 countries celebrate the season, we found that summer might actually be the ultimate call to action.
Summer inspires people to set some serious goals for themselves (#1 is getting in shape). It invites people to spend more on food and beverage, entertainment and travel. And the story of summer is not one of days off but days “on”—on the beach, on a bike, on the trail, on the grill, on the patio, on a roadtrip.
As people are out and about, they’re making new friends (more than in any other season)—and they’re capturing and sharing their most epic summer moments on mobile.
Check out our global and US infographics below for deeper insights and marketer takeaways.
Source: Poll of 56,356 respondents in CA, DE, ES, FR, HK, IT, JP, KR, MX, TW, UK, US, selected randomly on Facebook, age 18+, Apr 6–21, 2015.
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