Introducing Collaborative Ads Local Delivery

People want personal, easy shopping experiences that provide useful grocery recommendations. In fact, 57% of grocery shoppers want to be able to purchase products directly on the site where they discover them¹ and of the global shoppers that make purchases online, 22% currently use a grocery delivery service.²

To help grocery stores and restaurants give people more ways to shop, we are rolling out Collaborative Ads local delivery globally. These ads allow local businesses and consumer packaged goods brands to create awareness for their products next to options for people to order those same products from a local delivery service. This makes it easier for you to purchase the grocery items you need or your next meal when you discover it. Collaborative Ads local delivery also only shows products in stock with up to date pricing so what you order is available and at the right price.

Knowing how much shoppers prioritize convenience today, brands and retailers can now use Collaborative Ads local delivery to meet their customers where they are - on Facebook and Instagram. The partnership between consumer packaged goods brands, grocers, local restaurants and delivery providers helps create targeted, local interest for their products on Facebook and Instagram.

Already brands like Wendy’s have seen success using Collaborative Ads local delivery. They created a campaign aimed at reaching consumers who had shown previous interest in their products on Grubhub to drive high value conversions.

“Collaborative Ads have helped us unlock the ability to directly optimize and measure conversions from our delivery consumers. As we continue to grow our presence in the digital space, opportunities like Collaborative Ads are where we are looking to activate, as it allows us to strengthen our partnerships with our delivery providers, as well as our consumer.” - Kristin Tormey, Manager, Social Media & Gaming, The Wendy’s Company

Learn how other brands and retailers are using Collaborative Ads to help sell their products here.