Determine the true value of your marketing with the first episode of Performance Innovation

This is a moment of change for the performance marketing industry. There have been a number of important shifts happening at once that could redefine the future of direct response marketing. But as we’ve seen over the past decade, with disruption comes opportunity, and from this change will come new and reimagined ways to engage and connect with consumers.

Together, we have a chance to reimagine how businesses approach everything from marketing to creative, measurement to execution. Change is inevitable, but the way we choose to respond to new challenges can help set the stage for success.

To help you navigate this new era in advertising, Meta is launching a new video series, Performance Innovation, that goes behind the scenes with thought leaders from top brands, partners and our in-house experts to discuss the hot topics shaping the evolution of digital advertising today.

Each month will have a different focus, and we’ll share these thought-provoking conversations in short, 10-to-15-minute bursts designed to inspire discussion and new ideas.

We’ve seen many changes happen at once in the ever-evolving ads ecosystem, but the one thing that hasn’t changed is that effective performance marketing is built on understanding what drives results.

For our first episode, we sat down with Nate Lorenzen, the cofounder of marketing firm dysrupt, to discuss a revolutionary approach that can change how you measure performance—and more importantly, help determine the true value of your marketing.