Facebook and Instagram Tools for Comment Management

Facebook and Instagram offer powerful platforms to connect with your constituents, voters and supporters. Engaging and replying to comments is an effective way to foster a sense of community. However, we recognize that not all comments on your Facebook Page or Instagram account may contribute to meaningful conversations or comply with our Community Standards. As a Facebook Page admin or Instagram account manager, you have access to a range of tools to help you efficiently manage your comments and contribute to maintaining a positive experience for your community online.*

Engage with and reply to comments

Interact with your followers, voters and supporters by actively participating in the conversation – ask them questions, answer theirs, and demonstrate that you are attentive to their concerns.

• Regularly monitor your Page activity for comments and questions that require attention.
• Like and reply to comments whenever possible to acknowledge your audience and encourage further engagement.
• Personalized responses help build trust over time and demonstrate that you are listening.
• To further recognize and encourage your most engaged followers, consider enabling the Top Fan Badge. This feature helps you identify your most active followers. You can learn more about how to manage and control the badge in our blog post.

Manage your comments

Facebook

In your Facebook Page settings, you can:

• Turn on the profanity filter to hide comments with profanity from your Page.. We determine what to hide by using the most commonly reported words and phrases marked offensive by the community. Hidden comments with these words remain visible to the people who wrote them and their friends. They won’t be visible to everyone else. You may also choose to block certain words from appearing in the comments on your Page.
• Turn comment ranking on or off so that the most relevant comments will appear first below your posts. Comments from friends, verified profiles and Pages, and comments with the most likes or replies will appear at the top by default. If you've turned off comment ranking for your Page, your Page will display comments in most recent order by default.
• Enable Moderation Assist:Moderation Assist is an automation tool for your organization to control what comments appear on their Page or profile in Professional Mode. You can assign actions to a virtual moderator that manages comments automatically based on certain criteria.

After posting to your Facebook Page, you can manage comments by:

• Limiting the people and Pages who can comment on each of your organic posts.
• Hiding or deleting a comment from a post on your Facebook Page. When you hide a comment from a post on your Page, the comment will only be visible to the person who wrote it and their friends. When you delete a comment from a post on your Page, the comment will be permanently removed from the post.
• Reporting a comment if it doesn't follow the Facebook Community Standards.
• Pin a post to the top of your Page to set expectations about the type and tenor of conversations you’d like to see.

Instagram

In your Instagram account settings, here are some tools you will find:

• Block comments from: choose specific accounts to restrict comments from. People won’t be notified when you block them and any new comments they make on your posts and stories won’t be visible to anyone but them.
• Automatically hide offensive comments: Comments with common offensive words, phrases or emojis are filtered out or hidden automatically. This setting is on by default, but you can change it any time.
• Manual filter: You can also create a custom list of words, phrases, numbers and emojis you want to hide. Keep in mind that hidden comments are still included in your total comment count and when a comment or message is hidden, the person who sent it won’t know.
• Restricted Accounts: protect yourself from unwanted interactions without having to block or unfollow people you know. Only you and the person you restrict will see their new comments on your posts.

After posting to your Instagram account, you can manage comments individually by:

• Turning off commenting to prevent people from commenting on an individual post. When you turn off commenting, any comments that are currently on your post will be hidden. If you turn commenting back on for a post, previous comments will be restored. You can also turn off commenting for a post before you share it. On the screen where you add a caption or location to your post, tap Advanced Settings, then tap Turn Off Commenting.
• Delete comments, block and restrict multiple accounts at the same time on your Instagram posts.
• Reporting comments for abuse or spam if you see comments that aren't following our Community Guidelines.

*There may be restrictions on the ability of government or political officials to take these actions pursuant to applicable laws and regulations. Please consult with your ethics or legal counsel if you have questions.