Introducing the New Pages Experience for Government, Political and Nonprofit Organizations

Whether you are a government, political or nonprofit organization, your Facebook Page is an important part of your online presence that helps you spread your message, and connect and engage with your community. Facebook's new Pages experience makes these activities even easier and more efficient for you.

In addition to a new design and layout that makes navigating between public and personal accounts easier, we’ve added a dedicated News Feed and more relevant notifications, features designed with integrity and security in mind, task-based admin permission features and actionable insights to help account management, shape content strategy and increase digital organization. These updates include:

• A cleaner and more intuitive layout makes it easier for your followers to see your bio, posts and other important information on your Page. We’ve also removed Page Likes to focus on Followers and simplify the way people connect with your Page.
• In your News Feed, you can interact with other Pages and profiles to easily connect with your followers, join discussions with other public figures and increase visibility online. This helps you stay organized, participate in meaningful conversations, develop organic relationships with new communities and have a defined voice online.
• With new Page permissions, admins can moderate Page management by granting Facebook access or task access. You can create multiple admin roles or assign task-based permissions individually for specific items such as advertising, content creation, or insights.
• Page insights provide in-depth data to help identify best performing content, audience trends and shape a comprehensive digital strategy. These metrics can now be accessed directly from a post and allow you to analyze how your Page is doing and help you create content that speaks to your audience.

The new Pages experience provides a new level of interaction for you to create community between other government, political and advocacy Pages and your supporters, and its new features and tools increase functionality for you to ensure that your investment in time on Facebook is engaging and meaningful to your communities.

For more information on the new Pages experience, download our training guide and PDF booklet or watch the below training video for tips and best practices. For help navigating the new Pages experience, please reach out to our team. For more information about Facebook Business Suite, view our blog post and download this PDF.

Note: The new Pages experience is not available for all Pages yet. Pages you manage may still be using the classic Pages experience.