How to Create a Performance Marketing Social Campaign to Reach your Business Goals

Watch Jolene’s episode and read on for her tips for creating a performance marketing social campaign that’s built for your business goals.

1. Buy ads that align with your business goals.

Before you invest in Facebook and Instagram ads, pinpoint what you want the outcome of your advertisements to be. “Facebook has a list of objectives,” Jolene explains. “If you want to get more leads, buy for lead generation. If you want to get e-commerce sales, buy for catalog sales.”

Consider thinking through a strategy before investing in an advertising campaign. This can help you meet goals and achieve better results.

There are three ways to buy ads on Facebook: auction, reach and frequency, and target rating point (TRP). Learn more by taking a free media planning and buying course on Facebook Blueprint.

2. Try Messenger ads to offer a more personalized experience to your customers.

Just like Messenger, Messenger ads are a great way to communicate with your customers. Jolene’s team at MOB has seen increasingly positive results from using Messenger ads with their clients. “It feels like you’re speaking to someone, but the bot actually takes over and asks you basic questions.”

Messenger Bots are easy to integrate into a customer service plan, and allow customers to communicate with your business on their terms.

Learn more about the benefits of Messenger and get started.

3. Use dynamic ads to test out different sets of creative.

Facebook dynamic ads automatically show the right products to people who have expressed interest in your brand. “Dynamic ads allow you to very quickly test out multiple creatives and multiple copies in one particular ad set,” Jolene says. It allows the most successful combination to appear on your customer’s feed, giving better results for your overall campaign.

Once you install the Facebook Pixel and set up your business account, you’re just a few steps away from setting up your dynamic ad campaign. Read on to learn more about the benefits of personalized ads and dynamic ads.

If Jolene’s story inspired you to take your social advertising to the next level, take our Social Media Marketing Campaign Optimization course in Coursera. You’ll receive a shareable certificate upon completion.