Your Starter Pack to Getting Started in the Metaverse

How can you launch your brand into the metaverse? With augmented reality (AR) effects and experiences.

Thanks to advancements in technology, AR is now more common than ever. Maybe you see or use AR filters on Instagram, Facebook or Messenger, and now you're wondering how to make an AR effect of your own. Here's where to begin.

In this installment of Starter Pack—a series that provides the tips, tools and resources to grow your business with Meta—we're demystifying AR by showing you how easy it is to create and publish an effect of your own using free tools like Spark AR. After learning the basics in the courses below, we encourage you to experiment by making more effects centered around your brand and products. Ready? Let’s go.

What do I need to create AR effects?

If you're looking for simple and free augmented reality tools, then you’re in the right place. Click here for a brief introduction to Spark AR Studio, along with a step-by-step tutorial for creating your first effect.

What do I do after learning the basics?

Like any art form, the possibilities of AR are boundless. Just like photography and videography, lighting plays an important role in creating effects. Click here to watch a Meta AR expert show you how to adjust and manipulate light in your projects to make them more engaging for your audience.

How can I share my AR project with customers around the world?

Once you've finished creating an effect, it's time to share it with your customers on Facebook, Instagram and Messenger. Click here for a tutorial that outlines all of the steps for publishing your work to the Spark AR Hub.