Performance Talks: CMO Corner with Wayfair’s Bob Sherwin

Performance Talks: CMO Corner is a new video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.

In this edition of CMO Corner, we sit down with Wayfair’s Bob Sherwin to discuss the strategies that helped Bob grow Wayfair’s revenue 30x in 7 years. Bob oversees Wayfair’s global Marketing strategy and organization, and is responsible for growing awareness, activations, revenue, and loyalty for the business. Prior to Wayfair, Bob was a strategy consultant at McKinsey & Co, where he advised a number of clients at Fortune 100 companies. He began his career at IBM's Business Consultant Services, where he worked with federal agencies to improve data infrastructure and operational efficiency by leveraging big data analytics.

Together Bob and Nicola explore how to meet customers where they are, best practices for partnership and the potential for AI to help Wayfair move faster. Check out the video below to learn more about Bob’s top 3 marketing tips to drive growth:

1. Balance your short term and long term efforts

2. Creating a culture that is supportive of testing and learning

3. Build an entrepreneurial team of people that are intellectually curious