Hot Topics in the United Kingdom for December 2016
Check out the topics that have resonated with your target audiences.
CONTENTS
People on Facebook and Instagram in the UK took to their feeds to share festive moments and commemorate lives lost in December.
Use Hot Topics to better understand what people are thinking about each month and create relevance for brand campaigns.
Facebook:
Instagram:
Hot Topics in the United Kingdom
Celebrations
Unsurprisingly, one event dominated all other chatter on both Facebook and Instagram during December: Christmas. Festive conversations—including Christmas Eve and Boxing Day—had a female skew on both platforms and was particularly pronounced on Instagram.
In commemoration
The final month of 2016 saw more celebrities taken before their time. People on both Facebook and Instagram—particularly older women—expressed their sorrow at the passing of musicians George Michael and Rick Parfitt as well as Star Wars icon Carrie Fisher and her mother, actress Debbie Reynolds.
Promising premieres
Star Wars was in discussion for other, more positive, reasons in December, with the release of “Rogue One: A Star Wars Story.” A younger, male-skewed audience took time out from sports chat to debate the merits of the first movie in the “Star Wars Anthology” spin-off series.
About Hot Topics
Hot Topics goes beyond social listening to help you understand what’s bubbling up in conversations each month on Facebook and Instagram, providing context and relevance to your brand campaigns.